3 Simple Funnel Hacks To 5X Conversions & Instantly Book More Sales Calls

It's simple: The fastest way to get more High-Ticket clients & increase your revenue is by booking more sales calls & the easiest way to book more calls is by converting more of your existing traffic into leads.

Below you will find 7 simple but incredibly powerful website homepage & funnel hacks that you can quickly implement to instantly increase your conversions.


Growth hack#1

Keep your top of page value proposition clear and outcome focused

This is by far the most common mistakes I see with high ticket agencies, coaches, consultants, & general service providers and it's an area that is both simple to fix and it can have a huge impact on conversions if done correctly.

The more clear and specific your value proposition is the easier it is for potential prospects to make the decision that they are in the right place for their needs.

You want to avoid overly creative headlines that offer no insight into what you do or how you can help and technical jargon at all costs here.

Let me give you an example of an overly creative headline from an agency we audited lately:

“We put life into your digital dream while making it better, branding, design, development”

What does this even mean?

Here’s an example of too much technical jargon:

“Our multidisciplinary team brings years of experience in opportunity assessment and offers interdisciplinary consulting for strategic solutions and sustained competitive advantage for your business”

24 words and I still have no idea what these people do, who they work with, how they can help, if they can help me, and what the desired outcome of such an engagement would be.

The problem with the two examples above is that they are not niche specific, measurable, outcome based, time bound, and don’t invoke any positive emotion.

Your website visitors are busy and they want to know immediately if they are in the right place.

Here’s some of the questions they need answered:

  • Do these people have experience working with people like me?
  • Can they help me and if so how?
  • What’s the desired result of an engagement?
  • What if it doesn’t work?
  • How do I find more information?
  • Etc.

Your value proposition doesn’t have to answer all of these questions, but it should at the very least answer a couple.

What To Do Instead:

Here’s a simple template you can use to communicate your value to your chosen market.

"We help {INSERT NICHE} Get {INSERT DESIRED OUTCOME} in under {INSERT TIMEFRAME} using {INSERT METHOD OF DELIVERY} or {GUARANTEE}"

For example, if you were a marketing agency who helps financial advisors generate more leads and your primary method of delivery is Facebook ads your value proposition might look something like this:.

“We help Financial Advisors generate an additional 25-30 leads per month in under 30 days using Facebook, or your money back”

Or if you were a strategy consultant who helps fortune 500 companies reduce fixed costs using AI powered data analyses you might say:

“We help enterprise level companies reduce fixed costs by 10% in under 90 days using AI powered data analyses or we work for FREE”

You don’t have to choose all of these components, but this is a good way to start as it answers a lot of the questions your visitor might have and lets them know that they are in the right place so they don’t bounce and end up on your competitors website.

Use this model and I personally guarantee your conversions will increase overnight.


GROWTH HACK#2

Choose 1-2 “call to actions” and make them clear

A call to action is simply a button or a link where you are asking your website visitor to take action.

An example would be “book a call” or “download our free report”.

There are 2 main issues I see when it comes to CTA’s.

  1. Too many call to actions
  2. No clear call to action

Let’s focus on #1 first:

 #1 Too many CTA’s

When you give your website visitors too many options to choose from they often end up choosing none.

This is due to a theory known as the paradox of choice.

Simply put, the more options you give someone the more difficult it is for them to make a decision and this causes increased stress and anxiety resulting in them making no decision at all which, in this case could result in them just leaving your website altogether.

Most homepages have far too many options in the “above the fold” section (the section at the top of the homepage before you scroll down the page).

How To Fix This:

Remove unnecessary links such as “about us” or “meet the team” from your header and move them to your footer.

This lets you use the best real estate on your website to promote your most important CTA’s such as “Book A Call” and “Download Our Free Report”.

#2 No Clear CTA

Your web visitors landed on your page because they think you might be able to help them solve a problem.

If you leave it up to your web visitors to make their own decisions and fill out your contact form they will end up being your competitors customers in no time.

You need to take control and gently guide them on what to do next.

However, you need to make sure you can do this for two very different groups of people:

  1. Those who are ready to book a call and speak to you or your team.
  2. Those who are interested but are still in "information gathering mode" and are not yet ready to book a call.

How To Do This:

A great way to serve both of these types of web visitors is to use two different CTA’s to segment your audience; one to book a call, and the other to download a free report or watch some authority content (see Growth Hack #5 for more info on how to use authority content).

This allows you to create the perfect experience for both sets of prospects which will result in higher conversions in the long run.


GROWTH HACK#3

Use "Outcome focused” copy instead of "Service focused” copy

Most service providers sell services, not outcomes, and this is a huge mistake.

It sounds harsh but no one cares what you or I do, they care about what we can do for them and what the positive outcome will be for both their business and their personal life.

If your home page copy focuses more on "what you do" and rather than on the "outcome" or "result" of what you do then you need to fix this as this is most likely hurting your conversions.

You need to tell your website visitors exactly how their business and life will change if they work with you.

Pro Tip#1:

Talk in a more casual fashion and avoid too much corporate jargon.

Yes be professional, but remember, people buy from people. Speak about their pain points and let them know that not only do you understand them, but that you feel their pain.

Pro Tip #2:

Decision makers typically respond well to 4 hooks:

  1. We can make you more money
    2: We can save you money and reduce fixed or variable costs
    3: We can increase overall efficiency
    4: We can remove or decrease stress by taking care of an area that’s causing you anxiety (this one is incredibly strong if you are selling “done for you” services).

If you can tie your service back (either directly or indirectly) to one or more of these 4 hooks you will be well on your way to booking more business.

Want an additional 4 Growth Hacks?

Click below to download the complete report with all 7 Growth Hacks including a complete breakdown of the exact homepage sections you need to maximize conversions.



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